acre — The smarter property tax appeal.

Carrd build guide.

Open Carrd, start a new site (Pro plan, ~$19/yr — needed for forms and custom domain). Use a blank template. Then build each section in this order. Estimated time: 30–45 minutes.

Site Settings

Set the foundations first.

Title: acre — The smarter property tax appeal.
Description: We find what your property is actually worth, file the appeal, and only get paid if we save you money.
Background color: #FAFAF7
Default font: Inter (Google Fonts → search "Inter")
Default text color: #1B2545
Default link color: #1B2545
Domain: Connect acretax.io via Carrd → Settings → Domain → enter custom domain. Carrd gives you DNS records to paste into Cloudflare.

Section 1 of 6

Header / Nav

Container block (sticky)

Add Container block. Set position: sticky.
Inside, two columns: Text block on left = acre (Inter 800, 22px, color #1B2545, letter-spacing -0.04em).
On right: Button block with text "Check if you're overpaying". Background #1B2545, text color #F8F5EE, link to #form anchor.
Container background: rgba(250,250,247,0.85) with backdrop-filter blur (Carrd Pro setting).
Border-bottom: 1px solid #E5E2DA.

Section 2 of 6

Hero (with embedded form)

Container block (2-column on desktop, stacked on mobile)

Left column:

Text block (eyebrow): "Property tax appeals" — Inter 600, 12px, uppercase, letter-spacing 0.16em, color #7D8E61.
Text block (headline): "Stop overpaying property tax." — Inter 800, 56–76px (use Carrd's responsive sizing), letter-spacing -0.04em, color #1B2545.
Text block (subhead): "We find what your property is actually worth, file the appeal, and only get paid if we save you money." — Inter 400, 18px, color #5A6478.
3 mini text blocks (meta row): "No upfront fees", "40% of savings if we win", "$0 if we don't" — each with sage dot.

Right column (the form):

Use Form block (Carrd Pro). Two fields: Address (text), Email (email). Submit button text: "Check if you're overpaying".
Better path: Use Carrd's "Embed" block and paste your Tally form embed code instead — gives you file uploads and conditional logic Carrd Forms can't do.
Form card styling: background #FFFFFF, border 1px solid #E5E2DA, border-radius 6px, padding 36px, subtle shadow.

Copy for this section:

Eyebrow: Property tax appeals
Headline: Stop overpaying property tax.
Subhead: We find what your property is actually worth, file the appeal, and only get paid if we save you money.
Meta: No upfront fees · 40% of savings if we win · $0 if we don't
Form heading: Free assessment review.
Form sub: Send us your property address. We'll tell you whether you have a case in 24 hours.
Submit button: Check if you're overpaying
Form foot: No obligation. We won't share your information.

Section 3 of 6

How it works

Container block (3 columns, full width, cream background)

Container background: #F8F5EE. Padding: 120px top/bottom on desktop, 72px on mobile.
Top text blocks: eyebrow "How it works" + headline "Three steps. No paperwork on your end until the win."
3 columns, each with: step number (e.g., "01 — Submit"), heading, paragraph.

Step 1 — Submit: Send your address. We pull comparable sales, your county's assessment data, and the public record of your property.

Step 2 — Analyze: We run the math. If your assessment is more than 5% over market, you have a case. If not, we tell you straight — no charge, no follow-up sales pressure.

Step 3 — Appeal: We file and represent. We write the narrative, file with your county, and represent you through hearing if needed. You sign one document and wait for the result.

Section 4 of 6

Pricing

Container block (centered, off-white background)

Background: #FAFAF7. Padding 140px top/bottom desktop, 88px mobile.
Eyebrow text "Pricing" centered.
Massive statement, centered, max-width 1000px: "40% of year-one savings. $0 if we don't win." The "$0 if we don't win" part should be color #7D8E61 (sage-deep) to draw the eye.
Subline below: "No upfront fees. No hourly rates. No retainer. If we don't reduce your tax bill, you don't pay anything."

Section 5 of 6

Trust band

Container block (full width, navy background)

Background: #1B2545. Padding 80px top/bottom.
All text color: #F8F5EE (cream). Eyebrow color: #97A879 (sage).
Eyebrow "Service area", headline "Currently serving North Carolina.", row of counties separated by sage dots.

Counties: Mecklenburg · Wake · Buncombe · New Hanover

Section 6 of 6

Footer

Container block (off-white, top border)

Two columns: left = wordmark "acre" (28px Inter 800) + tagline "The smarter property tax appeal." (italic).
Right = email link [email protected] + copyright "© 2026 Acre. All rights reserved."
Top border: 1px solid #E5E2DA. Padding 64px top, 48px bottom.

Locked spec — paste these into Carrd

Colors & type, in one place.

Primary

#1B2545

Background

#FAFAF7

Cream surface

#F8F5EE

Sage accent

#97A879

Text muted

#5A6478

Rule line

#E5E2DA

Display font

Inter 800

Body font

Inter 400/500

Swap before you publish.

Replace the placeholder form in the hero with your live Tally embed code. Tally → your form → Share → Embed → copy iframe → paste into Carrd's Embed block.
Decide what happens after form submit. Recommended: Tally → Integrations → send notification to [email protected], plus auto-reply to the submitter ("Got your address. We'll have an answer in 24 hours.").
Connect acretax.io as the custom domain via Carrd → Settings → Domain. Update DNS in Cloudflare.
Add a privacy policy link to the footer once Termly draft is finalized. Even pre-LLC, NC requires this if you're collecting emails.
Add lightweight analytics: Plausible ($9/mo, no cookies, GDPR-clean) or Carrd's built-in stats. Skip Google Analytics — overkill for a landing page.
Add Open Graph meta tags for when the URL gets shared (Twitter, Slack, iMessage). Carrd Pro has a Meta section in Settings — fill in title, description, and a 1200×630 OG image (just a navy card with the wordmark).
Test on mobile, desktop, and tablet. Test the form by submitting yourself.
Once live: 301-redirect fixpropertytax.com / lesspropertytax.com / lowerproptax.com to acretax.io (Cloudflare → page rules).

Stop overpaying property tax.

Free assessment review.

Three steps. No paperwork on your end until the win.

Send your address.

We run the math.

We file and represent.

40% of year-one savings. $0 if we don't win.

Currently serving North Carolina.